In a tight employment market, people are no longer choosing jobs for the pay cheque – they’re choosing the experience of work. People are looking for connection, purpose and workplaces that feel authentic. Whether you’ve shaped it intentionally or not, your employer brand tells a story about you. But is it telling the right story?

Templates don’t solve problems — people do. We often rely on tools and registers to manage change, but real solutions come from conversation, context, and connection. This article explores why human insight and adaptability matter more than ticking boxes, and how meaningful communication leads to better outcomes.