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Communication
Employer brand starts inside: Why strategy and stories matter
In a tight employment market, people are no longer choosing jobs for the pay cheque – they’re choosing the experience of work. People are looking for connection, purpose and workplaces that feel authentic. Whether you’ve shaped it intentionally or not, your employer brand tells a story about you. But is it telling the right story?
Sonali Jayasekara
Dec 9, 20253 min read
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