Overview
Our talented team of communication and brand strategists help organisations cut through the noise with clear, purposeful and impactful communication. They craft strategies that connect, engage and build trust – across audiences, channels and moments that count.
We can help you with:
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Communication strategy and planning: we craft sharp strategies to drive change, transformation and growth.
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Internal communication: we boost culture and connection with meaningful employee engagement strategies.
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Stakeholder engagement: we build strong, trusted relationships with key stakeholders to enact change and transformation.
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Change communication: we collaborate with project and change managers to navigate change with empathy, clarity and consistency.
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Campaign strategy: we design insight-driven creative campaign strategies to hit the mark and achieve organisational goals.
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Content development: we create compelling stories that inform, inspire and influence across every platform and medium.
Our impact
Content and Communications Management
Australian Government agency
Ora Advisory was engaged to provide capacity uplift to a small Commonwealth government agency’s communications team to enhance their communication and digital capabilities. The team faced several capability and capacity challenges, in addition to balancing diverse stakeholders and complex messages about regulatory reform and ICT investment. The Ora team analysed current practices, identified opportunities for improvements and devised a proactive strategy to achieve long-term communication objectives.
Our approach included:
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launching a dedicated website the agency’s reform agenda, with improved accessibility and tracking
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refocusing social media efforts on LinkedIn, boosting engagement and message amplification
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targeting relevant media outlets, reducing non-effective engagements
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creating content for the agency’s annual event, bolstering promotion and engagement.
The team also provided internal communication support to help convey key themes to internal stakeholders. Finally, the team focused on building capacity in the client team for long-term sustainment.
As a result, the STS Taskforce established a sustainable model with improved governance and communication quality. Our efforts facilitated innovative initiatives, fostering engagement across diverse audiences.
Content and Communications Management
Australian Government agency
Ora’s strategic communications and advisory services were engaged by a large Australian Government Department to manage the communications of a section implementing a program to drive successful uptake, training and effective use of a finance and reporting system. Our team was responsible for the planning, creation, management and optimisation of digital content, ensuring content was accessible and enhanced the user experience.
Our team developed a Communications Strategy and Plan for the program, which identified channels, cadence of messaging, content type, and comprehensive key messages. The Plan provided a transparent blueprint to align Program goals with stakeholder needs. The Ora team developed newsletters, email alerts, podcast support, articles, infographics, and user guides.
These artefacts had overwhelmingly positive results, providing accurate and timely information, quality and dynamic content. They enhanced user experience and met the audience’s real-time needs and priorities. There was an increase in learning and development uptake through increased enrolments and participation in the training program. The client also saw that increased participation from leadership and attendance at all-staff drop-in sessions enhanced stakeholder relationships, trust and spread key messages about the program.